Apolo Ohno on shame, identity, and personal transformation - Apolo Ohno blog

When Shame Rewired Everything I Thought I Knew About Myself

I was 13 when my dad got me admitted to the Lake Placid Olympic Training Center. Youngest skater there. I showed up out of shape, unfocused, and not sure I even wanted it yet. My teammates had a name for me pretty quickly: Chunky.

I tried to let it roll off. Told myself I didn't care. But I cared, and pretending I didn't just made it worse, bc the nickname wasn't wrong -- it was accurate, and that's the kind of thing you can't outrun w/ attitude.

Then came the body composition tests.

If you've never had skin fold calipers used on you in a room full of people who are watching, it's hard to explain the specific quality of that vulnerability. You're standing there shirtless while someone pinches skin at your waist, your chest, your thigh, and writes down numbers. The numbers don't lie & they don't care about your feelings.

My results got posted alongside everyone else's. Highest body fat percentage of all the men.

Not close. Not borderline. The highest, by a significant margin.

I remember the quiet in that room when people saw it. I remember teammates looking at me & then looking away. I remember lying in bed that night replaying every glance, every 1/2 second of eye contact that said more than words would've.

Here's the thing about shame I've been thinking about for 30 yrs now: it doesn't motivate the way people think it does.

The motivational speaker version of this story is clean -- kid gets embarrassed, kid channels the fire, kid becomes a champion. Neat arc. Good applause line.

But that's not how it worked.

What shame did was strip away the story I'd been telling myself. I had this vague sense I was talented, that I was going to be great, that work would eventually just click into place.

The calipers & the posted results and the quiet in that room burned all of that down in about 45 seconds. I wasn't talented & coasting toward greatness. I was the least prepared person in the building and everyone knew it, including me.

That's a different thing than motivation. Motivation is "I want to prove them wrong." What I felt was closer to "I can't live inside this version of myself anymore." The illusions had to die before anything real could start.

I didn't get inspired that night. I got honest. And the honesty was brutal, but it was the first true thing I'd felt in a long time.

By the time I competed in Vancouver in 2010, I'd dropped to about 145 lbs w/ roughly 2.5% body fat through a 5-month program that included three-a-day training sessions & a nutrition plan that left zero room for negotiation. Coaches told me the body composition wasn't sustainable. I didn't care. I was chasing something that had started in that room at Lake Placid & I wasn't finished yet.

Eight Olympic medals across three Games. Two golds, two silvers, four bronzes. The scoreboard validated every sacrifice.

But here's what I've learned since retiring, and it's taken me longer to accept than I'd like to admit: the shame didn't just fuel the transformation. It also became part of my identity in ways harder to see.

I built an entire operating system around never being the weakest person in the room again. Never being caught unprepared, never being the one people look at w/ that particular mix of pity & surprise. For 17 yrs on the ice, that system worked. It produced medals & records and standing ovations.

Then the ice went away, and the system kept running w/ nowhere to go.

I see this pattern everywhere now, especially in corporate environments. I speak to executives & founders and sales teams and the version of shame that drives them might not involve calipers & a posted sheet, but the architecture is the same.

Someone had a moment where they saw themselves clearly -- maybe it was a failed launch, a public demotion, a relationship that ended bc they chose work over everything else -- and they built their entire professional identity around making sure that moment never repeated itself.

The engine runs on "never again" and it produces results. Good results, sometimes extraordinary results.

But "never again" is a defensive posture. It's built on fear, not on purpose, and the difference between those two fuels shows up eventually. It shows up in how you treat your body, how you treat people around you, how you respond when someone on your team makes a mistake that reminds you of your own.

The question isn't whether shame can be a catalyst. It can. I'm proof of that & so are a lot of the leaders I work with.

The question is whether you've ever gone back and examined what the shame built. Bc sometimes the thing that saved you at 13 is the thing quietly running your life at 43 -- and you're so used to it you can't even feel it operating anymore.

I don't regret what happened at Lake Placid. I don't. That room & those calipers and that quiet gave me something I needed, which was the truth about where I stood. And the truth, even when it's humiliating, is always a better starting point than the comfortable lie.

But I've stopped calling shame my greatest teacher. Shame was the alarm. What I did w/ the alarm -- the 5 AM sessions, the dietary discipline, the yrs of relentless focus -- that was the teaching, and I did that. Shame made it impossible to keep pretending.

If you're carrying something like that, some version of a room where you saw yourself clearly & it hurt, I'm not going to tell you to let it go. I don't think that's how it works. I think you carry it forward & you use it, and eventually, if you're lucky, you start to notice the difference between the fuel & the wound, between the thing that drives you and the thing that still stings when you're quiet and alone w/ it.

That's the work I'm in now. It might be harder than the ice ever was. More on this later, probably.

I go deeper on this in Hard Pivot -- the messy, honest version of what reinvention looks like.

--AAO

Hard Pivot is the newsletter -- the stuff behind the medals, every week. I read every reply.

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