
I used to have a 90-minute morning routine. Felt proud of it, actually.
Lemon water. Twenty minutes of meditation. Journaling. Cold shower I dreaded every single morning. Breathwork. Gratitude practice. Dynamic stretching. Light mobility work. Then—finally—around 9am, I'd sit down and do actual work.
I felt incredibly virtuous completing this elaborate ritual. I also felt perpetually behind before I'd accomplished anything that mattered.
Then I thought about how I actually trained during my competitive years.
5am wake up. At the rink by 6am and on the ice by 6:45. No elaborate preparation ritual. No journaling about my feelings. No lemon water. Just get on the ice while my brain was still half-asleep because that's when I had ice time and ice time wasn't negotiable.
And weirdly? Those early sessions were often my best. Before the noise of the day. Before anyone else's opinions could get in my head. Before I had time to overthink.
I've consulted with executive teams at some of the world's most demanding companies on this exact issue. What I consistently find: the highest performers protect their peak cognitive hours like sacred ground. They don't give those hours to email, meetings, or elaborate self-care rituals. They give them to the work that actually moves the needle.
When I advise founders on building sustainable work practices, this is one of the first changes we make. The morning routine industry has sold us on a lie: that we need to prepare extensively before we can perform. Elite performers know the opposite is true.
Most people sacrifice their best mental hours preparing for focus that never actually comes.
I did it for years before I noticed the pattern.
Try it tomorrow. Don't touch your phone for 90 minutes after waking. Start your most important task within 20 minutes of getting up.
See what happens.
About Apolo Ohno: Apolo Ohno is a sought-after keynote speaker and leadership advisor known for translating elite performance principles into practical leadership behaviors. His work focuses on authentic leadership, executive presence, and the Gold Medal Mindset - helping executives and teams perform with clarity under pressure, communicate with conviction, and lead with credibility when the stakes are high. In his keynotes and workshops, Apolo helps leaders identify the unseen patterns, narratives, and habits that quietly limit performance, then replace them with a repeatable system for focus, resilience, and decisive action.